We’ve all seen the many names out there for hunting oriented rifle courses. They’re kind of all over the place, so when we sat down to think about the message we wanted to convey to our customers, we were leaning heavy towards the “technical” rifle hunter. The essence of it is, there’s lots of rifle hunters out there, and based on where you’re hunting, and what you’re hunting, your level of technical proficiency with a rifle is going to vary greatly. A ground blind hunter in Texas doesn’t require near the technical proficiency with a rifle as a western hunter who could have the requirement to make shots after gaining 10,000’ in elevation after the rifle was initially zeroed.

“Long Range” hunting has gotten a lot of negative press, and from a wide arching perspective, with good reason. We’re not shying away from that, or trying to distance ourselves at all. In fact, we embrace every last bit of capability you have, as long as you’re using it responsibly. We shoot long at animals all the time, but we shoot enough to know exactly what’s going to happen when we press the trigger. Missing a piece of steel is one thing, but when an animal is the target, it deserves our utmost level of respect. As hunters, we take on a tremendous responsibility to know when an opportunity falls within our capabilities. Are you technically proficient enough with your rifle to place a bullet exactly where you need it to go? With steel, we want the bullet to hit. With an animal, we need the bullet to not miss, because “just a hit” isn’t good enough.